Meet This Girl Sami Fishbein


On where she’s from

I was born and raised in Highland Park, a suburb of Chicago. At eighteen, I moved to Los Angeles to attend the University of Southern California where I majored in Communication and minored in Business Entrepreneurship.

On what she does

I am the founder and COO of OMie Yoga, a company I built from the ground up during my time at USC. OMie Yoga is a line of innovative yoga products that work to optimize your yoga practice by eliminating any mat distractions. I also have a full time job at Oracle in Santa Monica in sales, selling HR/Supply Chain software to local LA businesses.

On what compelled her to create OMie

I practically grew up on a yoga mat, my mom is a yoga teacher back in Chicago and I would always go to her classes.

I remember I was in one of her classes, a hot yoga class, and I had my yoga mat and yoga towel. The room was really hot and I was super sweaty, and so I put my towel over the mat so I wouldn’t be slipping all over, but the towel kept moving around and bunching up and I was getting really frustrated and distracted from my practice.

At the time, I was a sophomore at USC and was taking my first ever entrepreneurship class and our final project was to pitch a new product or service. That’s when my mind started to get to work and OMie was born -  the only yoga mat and towel that become one.

Even before college, I always knew I had a passion for building and growing businesses. When I was younger I started Samijo Jewelry, which was a jewelry line I created and sold to boutiques all throughout Chicago.

On the overlap between OMie and Oracle

My current job title at Oracle is  Application Sales Executive. I am really fortunate that there is a lot of overlap between my two jobs.

Through Oracle, I've been able to meet with a lot of incredible business leaders, a lot of whom are in the health and wellness space, which has been incredible for OMie as well.

On the most exciting part of working with OMie

The people, the health industry, the ever evolving way people workout, the ever changing way brands communicate and form relationships with their customers, the reaction of that 'aha' moment when people realize what our product does for them and their yoga practice.

On the most difficult part of working with OMie

Staying aggressive with social media, getting our name out there, remaining relevant, striving to compete with large and established companies such as Lululemon, Athleta and Alo Yoga.

On the biggest challenge she’s encountered in her career so far

Patience! As an entrepreneur, you need to accept that not everything grows overnight. You have to be in it for the long haul and you have to stay passionate, devoted and centered to what it is you are trying to create.

On who she is

I’m a leader, a lover and a friend. I’d also say that I am very understanding, persistent and ambitious.

On a day in her life

I don’t even use an alarm anymore! My mental alarm clock goes off at around 6:00 am.

Then I brush my teeth, make my bed and either go for a walk, take a yoga class or just relax and drink some coffee before heading into the office to work at Oracle. Most days, I work at Oracle from 7:30 am - 4:30 pm and then will dive into OMie work after that.

The current role that I'm in at Oracle is a hybrid role of inside and outside sales. So essentially what I'm doing most of my days at Oracle is reaching out to executives at small to medium sized businesses within the LA area, learning about their current HR processes and Supply Chain processes and then seeing if I can offer these businesses any solutions or guidance to make their day to day operations more seamless and streamlined. "

My day to day with OMie really changes every day, which I love. There's a lot of variation, whether it's meeting with different yoga studios to discuss partnerships and opportunities for my mat to be featured in their boutique or actual studio, or meeting with different Yoga instructors to talk about the different ways they can promote OMie, I feel like I am always up to something new.

On where you can find her five years from now

Five years?! Let's just get through next year! Five years from now, I would love to have established a lifestyle brand. I’d love for OMie to be a company that not only offers yoga products, but something much more than that.

I’d love to expand into retail and other core fitness products. Additionally, I hope to one day be able to create a foundation or have an aspect of my business where I am able to grant funding and mentorship. I want to help enable young individuals who want to start business a chance to build the company of their dreams.

On where she finds inspiration

I constantly find myself inspired by passionate, driven, ambitious people. A woman that has really inspired me over the years is Sarah Blakely, the founder of Spanx. Her story is an incredible story, one of hard work and overcoming rejection.

On a career goal

A career goal of mine is to always keep challenging myself and reaching for the impossible.

On a rule she tries to live by

Everything will be okay in the end, if it's not okay it's not the end.

Her advice to a girl on her way

Stay hungry, be ambitious, strive for excellence, fail and get up again!  Also, don’t be afraid to take a chance on something that scares you. If you're not scared or nervous about your next step, it might not be a big enough of a step for you.

Photographed by Fiona Pestana in Los Angeles, August 2018.

More: Meet This Girl, Los Angeles, Health and Wellness

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